Sunday Talks: Psychology of Color Marketing by Victor Lamme (Dutch only)
About this activity.
Professor of psychology and brain researcher Victor Lamme, known for his books Free will does not exist and Why? - In search of what really drives us, will give a lecture on the psychology of color marketing in the Groninger Museum on Sunday 25 September.
Psychology of Color Marketing
Marketers worldwide know that the purchasing behavior of consumers can be influenced to a large extent by small, inconspicuous signals that are subconsciously processed in your brain. Colors are very suitable for imparting that unconscious charge to marketing expressions.
With an introduction by curator Nadia Abdelkaui.
Practical information:
| Date | Sunday, September 25, 2022 |
| Start time | 2 P.M. |
| Location | Groninger Museum |
| Price | €5 + museum ticket |
| Tickets | Only available online |
For this activity you need a museum ticket and a ticket for the lecture. How to easily buy these tickets online:
- Order an entrance ticket (for example Museumkaart ticket) for the time slot 2 pm on Sunday 25 September. Indicate how many tickets you want;
- Click on 'yes' at the question 'Do you want to order more tickets for another day or time';
- Add your ticket(s) for the lecture by going to the date of the lecture. Add how many tickets you want;
- Check whether the correct tickets are in your shopping cart and continue your purchase.
You can order tickets here.
Groninger Museum.
Mede door een gift van 25 miljoen gulden van de Nederlandse Gasunie kon het Groninger Museum gerealiseerd worden. In 1994 werd het museum geopend door koningin Beatrix. Het museumgebouw geldt als één van de hoogtepunten van het postmodernisme. De uitgangspunten van de architect Mendini waren: geen hiërarchie in de kunstdisciplines, overvloedig gebruik van decoraties en samenwerken met gastontwerpers. Hierdoor ontstond een divers samenspel van ruimtes. In deze ruimtes wordt aandacht besteed aan vier uiteenlopende collecties: archeologie en geschiedenis van Groningen, kunstnijverheid, oude beeldende kunst en hedendaagse kunst.
Location.
Groninger Museum
Museumeiland 1
9711ME Groningen
tel 050 3666555
www.groningermuseum.nl